Essencia LLC is expanding fast and looking for talented and passionate professionals to join our team with industry leading pay & benefits.
Our products include Tactical Jackets, Tactical Flashlights, Hunting & Camping Gear & Equipment, Outdoor Watches, Unique Jewelery and we plan on expanding into several different categories of products by the next fiscal year.
Digital Content Manager | Click here to apply
Reporting to the Director of Brand, you will be responsible for the following:
- Perform research on current benchmark trends and audience preferences
- Design and implement the digital marketing strategy (the brand’s digital ecosystem) including the website, social media, blogs, etc. to align with business goals by setting specific objectives and report on ROI.
- Work with the marketing team to devise a web content strategy that aligns with the company's wider goals
- Develop a social media strategy to increase brand awareness, engagement and reach of the brand content, maximizing the fan base of the social media platforms such as Facebook, Instagram, Twitter
- Planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging (using tools such as Hootsuite or else)
- Create engaging content for social media (e.g. social media videos) while facilitating techniques for user generated content creation and utilization
- Mapping online communities and influencers to form relationships with influencers and manage a community of ambassadors for the brands
- Monitor practices of the industry and content activities of competitor websites
- BSc degree in Marketing, IT or relevant digital field
- Previous experience working as a content manager, social media manager, digital marketing
- Knowledge of online marketing channels, familiarity with web design & content management and understanding of digital marketing
- Creative mind with an ability to conceive ideas for new content and campaigns
- Excellent command of English
- Passionate and results driven individual